Data rooms for consumer and mobile app startups.
Consumer and mobile app investors look at engagement and retention first, then at monetisation and the cost of growth. Prepare analytics exports for daily and monthly users and cohort retention, subscription and in-app purchase data from the stores, user acquisition spend, app store account records and privacy compliance documents.
Consumer apps room
- 01 Corporate
- 02 Engagement
- 03 Retention
- 04 Monetisation
- 05 User acquisition
- 06 App store accounts
- 07 Privacy
How it works for a startup.
Reviewers rebuild retention curves from analytics exports and compare them with your summary. They look at day 1, day 7 and day 30 retention, DAU to MAU ratio, subscription conversion and renewal, and how these vary by acquisition channel. Paid growth that lifts installs but not retention is a common concern.
Platform dependence is a legal and commercial risk. Apple and Google control distribution and take a share of in-app payments. Buyers check that developer accounts are held by the company, that the app follows store policies and that past rejections or removals are disclosed.
Privacy rules shape the business. Apps directed at children under 13 must comply with COPPA, several states have consumer privacy laws, and store privacy labels must match actual data collection. Attribution and advertising data practices get close review.
Top 10 data rooms for this job.
Our five measures, re-weighted for consumer apps. Places 11 to 17 are listed below the cards.
- Setup speed 24%
- Investor experience 23%
- Access control 20%
- Diligence tools 16%
- Startup pricing 18%
- 1 9.4/10First-rate
- $149 monthly
- 14-day free trial
- 8/12 feature checks
- Investor Q&A
- NDA e-signing
- Dynamic watermarks
- View-only and download control
- SOC 2 (hosting)
- 2 8.3/10Strong pick
- $250 monthly
- Free trial offered
- 8/12 feature checks
- Investor Q&A
- NDA e-signing
- Dynamic watermarks
- View-only and download control
- SOC 2
- 3 8.2/10Strong pick
- Quote only
- Free trial offered
- 9/12 feature checks
- Investor Q&A
- Dynamic watermarks
- View-only and download control
- Viewer activity log
- SOC 2
- ISO 27001
- GDPR
- 4 8.1/10Strong pick
- Quote only
- Free trial offered
- 7/12 feature checks
- Investor Q&A
- Dynamic watermarks
- View-only and download control
- Viewer activity log
- SOC 2
- ISO 27001
- 5 8.1/10Strong pick
- Quote only
- Demo, no trial
- 10/12 feature checks
- Investor Q&A
- Dynamic watermarks
- View-only and download control
- Viewer activity log
- SOC 2
- ISO 27001
- GDPR
- 6 8.0/10Strong pick
- Quote only
- Free trial offered
- 8/12 feature checks
- Investor Q&A
- Dynamic watermarks
- View-only and download control
- Viewer activity log
- SOC 2
- ISO 27001
- 7 7.9/10Strong pick
- $55 monthly
- Free trial offered
- 9/12 feature checks
- NDA e-signing
- Dynamic watermarks
- View-only and download control
- Viewer activity log
- SOC 2
- ISO 27001
- HIPAA
- 8 7.7/10Good option
- $299 monthly
- Free trial offered
- 7/12 feature checks
- Investor Q&A
- Dynamic watermarks
- View-only and download control
- Viewer activity log
- SOC 2
- 9 7.6/10Good option
- Quote only
- Demo, no trial
- 8/12 feature checks
- Investor Q&A
- Dynamic watermarks
- View-only and download control
- Viewer activity log
- SOC 2
- ISO 27001
- GDPR
- 10 7.5/10Good option
- Quote only
- Demo, no trial
- 8/12 feature checks
- Investor Q&A
- Dynamic watermarks
- View-only and download control
- Viewer activity log
- SOC 2
- ISO 27001
Show places 11 to 17
- DealRoom 7.5
- Onehub 7.4
- SmartRoom 7.3
- Digify 7.1
- DocSend 7.0
- ShareVault 7.0
- Venue by DFIN 6.5
Folder index.
A starting structure for this room. Rename folders to fit your company and keep the numbers.
Charter, cap table, financing documents, trademark registrations.
DAU, WAU, MAU exports, session data, feature usage.
Cohort retention by install month and acquisition channel.
Store revenue reports, subscription conversion and renewal, ARPU.
Spend and installs by channel, CAC, attribution setup.
Developer account ownership, review history, policy notices.
Privacy policy, store privacy labels, data map, COPPA and state law analysis.
Architecture, third-party SDK list, roadmap.
Moderation policies, user content terms, safety reports.
Monthly P&L, platform fees, hosting costs.
Need every file by stage? Use the startup data room checklist.
Must-have features.
| Provider | Viewer activity log | Dynamic watermarks | Mobile app | Investor Q&A |
|---|---|---|---|---|
| Ellty | ||||
| SecureDocs | ||||
| iDeals | ||||
| Firmex | ||||
| Datasite | ||||
| Ansarada | ||||
| Citrix ShareFile | ||||
| CapLinked | ||||
| Drooms | ||||
| Intralinks |
- Viewer activity log
- Shows which investor opened which file, for how long and when, and exports the record.
- Dynamic watermarks
- Stamps the viewer email and the time across every page, so a forwarded screenshot points back to its source.
- Mobile app
- An installable phone and tablet app on top of the mobile website.
- Investor Q&A
- Funds and buyers ask questions against a file; you assign, answer and publish replies, and the thread stays on record.
Set up the room in 6 steps.
- 1
Export retention cohorts
Pull cohort retention from your analytics tool by install month and channel.
- 2
Reconcile store revenue
Match store payout reports to booked revenue and note platform fees.
- 3
Confirm account ownership
Make sure developer accounts are in the company's name, not a founder's personal account.
- 4
List every SDK
Document third-party SDKs and what data each collects, and check that privacy labels match.
- 5
Check privacy obligations
Review COPPA if children may use the app and state privacy laws for your users.
- 6
Make it readable on phones
Many investors review on mobile; keep summaries short and the room usable on a phone.
Common mistakes.
- Developer accounts held by a founder personally.
- Privacy labels that do not match what SDKs collect.
- Retention shown only for the best cohort or channel.
- Revenue reported gross of platform fees without saying so.