Exits and deals

Data room for a startup asset sale.

In an asset sale the buyer picks which assets and contracts it takes and leaves the rest with the company. The data room lists each asset with proof of ownership, every contract with its assignment terms, and the liabilities the buyer will and will not assume. The seller keeps the company, pays its remaining creditors and usually winds it down.

Folder index

Asset sale room

  1. 01 Asset schedule
  2. 02 IP
  3. 03 Code and technology
  4. 04 Contracts
  5. 05 Customers
  6. 06 Liabilities
  7. 07 Employees

How it works for a startup.

Asset sales are common when a startup is small, when the buyer wants to avoid the company's liabilities, or when the company is running out of cash. The buyer acquires named assets, such as code, patents, trademarks, domains, customer contracts and equipment, under an asset purchase agreement.

Assignment is the practical issue. Many customer, supplier and license agreements need the other party's consent to transfer. Open source and third-party licenses may limit what can move. The room should list each contract with its assignment clause and the status of consent requests.

The buyer and seller agree how the price is allocated among asset classes, which affects tax for both and is reported to the IRS on Form 8594. After closing, the seller uses the proceeds to pay creditors and then distributes any remainder to stockholders according to the charter, often followed by dissolution.

Top 10 data rooms for this job.

Our five measures, re-weighted for asset sale. Places 11 to 17 are listed below the cards.

  • Setup speed 26%
  • Investor experience 10%
  • Access control 23%
  • Diligence tools 21%
  • Startup pricing 19%
  1. 1
    Ellty logo

    Ellty

    Since 2020 · Australia

    9.3/10First-rate
    • $149 monthly
    • 14-day free trial
    • 8/12 feature checks
    • Investor Q&A
    • NDA e-signing
    • Dynamic watermarks
    • View-only and download control
    • SOC 2 (hosting)
  2. 2
    iDeals logo

    iDeals

    Since 2008 · United Kingdom

    8.4/10Strong pick
    • Quote only
    • Free trial offered
    • 9/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
    • GDPR
  3. 3
    Ansarada logo

    Ansarada

    Since 2005 · Australia

    8.3/10Strong pick
    • Quote only
    • Free trial offered
    • 8/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
  4. 4
    Firmex logo

    Firmex

    Since 2006 · Canada

    8.3/10Strong pick
    • Quote only
    • Free trial offered
    • 7/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
  5. 5
    Datasite logo

    Datasite

    Since 1999 · United States

    8.2/10Strong pick
    • Quote only
    • Demo, no trial
    • 10/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
    • GDPR
  6. 6
    SecureDocs logo

    SecureDocs

    Since 2012 · United States

    8.2/10Strong pick
    • $250 monthly
    • Free trial offered
    • 8/12 feature checks
    • Investor Q&A
    • NDA e-signing
    • Dynamic watermarks
    • View-only and download control
    • SOC 2
  7. 7
    CapLinked logo

    CapLinked

    Since 2010 · United States

    8.1/10Strong pick
    • $299 monthly
    • Free trial offered
    • 7/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
  8. 8
    Drooms logo

    Drooms

    Since 2001 · Germany

    7.9/10Strong pick
    • Quote only
    • Demo, no trial
    • 8/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
    • GDPR
  9. 9
    Intralinks logo

    Intralinks

    Since 1996 · United States

    7.8/10Strong pick
    • Quote only
    • Demo, no trial
    • 8/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
  10. 10
    Citrix ShareFile logo

    Citrix ShareFile

    Since 2005 · United States

    7.7/10Good option
    • $55 monthly
    • Free trial offered
    • 9/12 feature checks
    • NDA e-signing
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
    • HIPAA
Show places 11 to 17
  1. DealRoom 7.7
  2. SmartRoom 7.6
  3. Onehub 7.3
  4. ShareVault 7.2
  5. Digify 6.9
  6. Venue by DFIN 6.6
  7. DocSend 6.6

Folder index.

A starting structure for this room. Rename folders to fit your company and keep the numbers.

01 Asset schedule

List of assets for sale with owner, registration and location.

02 IP

Patents, trademarks, copyrights, domains, invention assignments, chain of title.

03 Code and technology

Repositories, open source inventory, third-party licenses.

04 Contracts

Contracts to assign, assignment clauses, consent tracker.

05 Customers

Customer list and revenue for transferring contracts.

06 Liabilities

Liabilities assumed and excluded, creditor list.

07 Employees

Staff the buyer may hire, offer process, accrued obligations.

08 Price allocation

Proposed allocation across asset classes, tax advice.

09 Approvals

Board and stockholder consents required for a sale of substantially all assets.

Need every file by stage? Use the startup data room checklist.

Must-have features.

ProviderViewer activity logInvestor Q&ANDA e-signingView-only and download control
Ellty
iDeals
Ansarada
Firmex
Datasite
SecureDocs
CapLinked
Drooms
Intralinks
Citrix ShareFile
Viewer activity log
Shows which investor opened which file, for how long and when, and exports the record.
Investor Q&A
Funds and buyers ask questions against a file; you assign, answer and publish replies, and the thread stays on record.
NDA e-signing
Investors sign the NDA or click-through terms before the room opens.
View-only and download control
Set each file to view only, print or download, and change it later without resending anything.

Set up the room in 5 steps.

  1. 1

    Write the asset schedule first

    List every asset you are selling with evidence of ownership. Buyers price from this schedule.

  2. 2

    Track consents

    Mark which contracts need consent to assign and log each request and answer.

  3. 3

    Check open source and licenses

    Confirm that code and data can legally transfer under every license that touches them.

  4. 4

    Agree price allocation with advice

    Allocation affects both sides' taxes; agree it in the purchase agreement and record it.

  5. 5

    Plan for the company left behind

    Keep a creditor list and a wind-down plan in the room, as the board must handle remaining liabilities.

Common mistakes.

  • Assuming customer contracts transfer automatically without consent.
  • Domain names or trademarks still registered to a founder personally.
  • Selling all assets without the stockholder approval Delaware law requires for a sale of substantially all assets.

Questions founders ask

What is the difference between an asset sale and a stock sale?
In an asset sale the buyer takes chosen assets and contracts and leaves the company and its other liabilities behind. In a stock sale or merger the buyer acquires the whole company.
Do I need stockholder approval for an asset sale?
Under Delaware law a sale of all or substantially all assets generally needs board and stockholder approval, and investor agreements may add more consent rights.
What happens to the company after an asset sale?
It keeps any assets not sold, pays its creditors and usually distributes the remainder and dissolves.

Keep reading.

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