Fundraising by stage

Data room for demo day follow-up.

A demo day follow-up room lets you send the same complete set of documents to many investors within hours of the pitch, see who reads what, and move serious investors to a call quickly. Have it finished before demo day, with the deck, memo, metrics, terms and company records, and a separate deeper folder for leads.

Folder index

Demo day follow-up room

  1. 01 Demo day pitch
  2. 02 Terms
  3. 03 Metrics
  4. 04 Team
  5. 05 Product
  6. 06 Cap table
  7. 07 Company records

How it works for a startup.

Demo day concentrates investor interest into a few days. Founders often get dozens of requests after presenting, and the round tends to close within a few weeks if momentum holds. Responding within hours with a complete set of materials keeps you in the first group of conversations.

Most investors will look at the deck and memo and stop. A smaller group will open the metrics and terms, and a few will want the cap table and legal records. The activity log shows who is in which group, so you spend calls on investors who read the details.

Terms are usually set before demo day: a SAFE with a stated cap, or a lead already committed. Put the terms in the room so investors do not have to ask, and update the room when the round fills or the cap changes.

Top 10 data rooms for this job.

Our five measures, re-weighted for demo day follow-up. Places 11 to 17 are listed below the cards.

  • Setup speed 30%
  • Investor experience 23%
  • Access control 18%
  • Diligence tools 10%
  • Startup pricing 20%
  1. 1
    Ellty logo

    Ellty

    Since 2020 · Australia

    9.4/10First-rate
    • $149 monthly
    • 14-day free trial
    • 8/12 feature checks
    • Investor Q&A
    • NDA e-signing
    • Dynamic watermarks
    • View-only and download control
    • SOC 2 (hosting)
  2. 2
    SecureDocs logo

    SecureDocs

    Since 2012 · United States

    8.4/10Strong pick
    • $250 monthly
    • Free trial offered
    • 8/12 feature checks
    • Investor Q&A
    • NDA e-signing
    • Dynamic watermarks
    • View-only and download control
    • SOC 2
  3. 3
    iDeals logo

    iDeals

    Since 2008 · United Kingdom

    8.2/10Strong pick
    • Quote only
    • Free trial offered
    • 9/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
    • GDPR
  4. 4
    Firmex logo

    Firmex

    Since 2006 · Canada

    8.2/10Strong pick
    • Quote only
    • Free trial offered
    • 7/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
  5. 5
    Citrix ShareFile logo

    Citrix ShareFile

    Since 2005 · United States

    8.2/10Strong pick
    • $55 monthly
    • Free trial offered
    • 9/12 feature checks
    • NDA e-signing
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
    • HIPAA
  6. 6
    Datasite logo

    Datasite

    Since 1999 · United States

    8.0/10Strong pick
    • Quote only
    • Demo, no trial
    • 10/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
    • GDPR
  7. 7
    Ansarada logo

    Ansarada

    Since 2005 · Australia

    7.9/10Strong pick
    • Quote only
    • Free trial offered
    • 8/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
  8. 8
    CapLinked logo

    CapLinked

    Since 2010 · United States

    7.8/10Strong pick
    • $299 monthly
    • Free trial offered
    • 7/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
  9. 9
    Onehub logo

    Onehub

    Since 2007 · United States

    7.7/10Good option
    • $15 monthly
    • Free trial offered
    • 6/12 feature checks
    • Dynamic watermarks
    • Viewer activity log
    • Bulk folder upload
    • Mobile app
    • SOC 2
  10. 10
    Drooms logo

    Drooms

    Since 2001 · Germany

    7.5/10Good option
    • Quote only
    • Demo, no trial
    • 8/12 feature checks
    • Investor Q&A
    • Dynamic watermarks
    • View-only and download control
    • Viewer activity log
    • SOC 2
    • ISO 27001
    • GDPR
Show places 11 to 17
  1. DealRoom 7.5
  2. Digify 7.5
  3. Intralinks 7.5
  4. DocSend 7.4
  5. SmartRoom 7.3
  6. ShareVault 7.0
  7. Venue by DFIN 6.4

Folder index.

A starting structure for this room. Rename folders to fit your company and keep the numbers.

01 Demo day pitch

Deck as presented, recording if allowed, one-page memo.

02 Terms

Instrument, cap, round size, amount committed, closing date.

03 Metrics

Growth chart through the program, revenue or usage, key retention figure.

04 Team

Founder bios, key hires.

05 Product

Demo video, screenshots, roadmap for the next 12 months.

06 Cap table

Current and pro forma, accelerator SAFEs included.

07 Company records

Formation, founder equity, IP assignment.

08 Lead investor pack

Customer contracts, financial model, full legal set, opened per investor.

Need every file by stage? Use the startup data room checklist.

Must-have features.

ProviderViewer activity logDynamic watermarksView-only and download controlMobile appNDA e-signing
Ellty
SecureDocs
iDeals
Firmex
Citrix ShareFile
Datasite
Ansarada
CapLinked
Onehub
Drooms
Viewer activity log
Shows which investor opened which file, for how long and when, and exports the record.
Dynamic watermarks
Stamps the viewer email and the time across every page, so a forwarded screenshot points back to its source.
View-only and download control
Set each file to view only, print or download, and change it later without resending anything.
Mobile app
An installable phone and tablet app on top of the mobile website.
NDA e-signing
Investors sign the NDA or click-through terms before the room opens.

Set up the room in 6 steps.

  1. 1

    Finish the room the week before

    Every file uploaded and checked, so replies go out the same day as the pitch.

  2. 2

    Prepare one reply template

    A short email with the room link, the terms and two times for a call.

  3. 3

    Create invites per investor

    Invite each investor by email rather than sharing one open link, so the activity log is useful.

  4. 4

    Sort by reading depth

    Each evening, list investors who opened metrics, terms or cap table and call them first.

  5. 5

    Update terms as the round fills

    Change the committed amount and closing date in the room, so late readers see current facts.

  6. 6

    Sign in the room

    Send SAFEs for e-signature and keep signed copies with the cap table.

Common mistakes.

  • Building the room after demo day and losing the first 48 hours.
  • One shared public link that gives no record of who read what.
  • Leaving the old cap in the room after raising it.

Questions founders ask

How fast should I follow up after demo day?
The same day if you can. Interest is highest in the first few days, and investors meet many companies at once.
What should I send investors after demo day?
The deck, a one-page memo, the terms, headline metrics and a link to the data room with company records. Open customer contracts and the model to serious leads only.
How do I tell which investors are serious?
Look at what they read. Investors who open the cap table, terms and metrics are usually further along than those who only viewed the deck.

Keep reading.

Find a data room for your round.

Four questions, about 30 seconds.

Question 1 of 4What is the room for?